Bethel Laundry is a local laundry service based in Churachandpur, Manipur — a market where almost no local businesses have a web presence. That's not a problem. That's an opportunity.
The Problem
Every customer came through word of mouth. The business had no way to capture demand from people searching online, no way to show pricing or services, and no way to scale beyond the owner's personal network.
Our Approach
We started with keyword research and found near-zero competition for local search terms. This meant even a basic, well-structured site could rank quickly.
We built:
- A clean, fast website built in Next.js (not WordPress, not Wix)
- Dedicated service pages targeting local keywords
- Google My Business profile — fully optimised
- A lead capture form connected to email
The goal wasn't just "a website." It was a lead machine — designed to appear when someone in Churachandpur searches for laundry services.
Current Status
The project is in progress. We'll update this case study with ranking data and lead volume once the site has been live for 60 days.
Target outcome: First page Google ranking for "laundry service Churachandpur" within 90 days of launch.