Money
What does it cost?
A first fix starts at $9,000. That is the entry price, not an average, and it covers the whole thing: the diagnosis, the build, and showing you the number moved.
If the first fix pays for itself and you want the next one, that runs as a retainer at $1,800 a month. No lock-in and no minimum term.
The diagnostic call before any of that is free.
Why is there a floor?
Because below it we cannot do the part that makes the work worth buying. Under the floor there is room to build what you asked for, and no room to find out whether it was the right thing to build.
A cheap build of the wrong system is the most expensive thing on this page.
Do you negotiate?
No. The price is the price.
Repeated price negotiation is one of the signals that tells us an engagement will not work, so we treat it as information rather than as an opening position.
Why price on the outcome instead of by the hour?
Hourly billing pays us for being slow. Outcome pricing pays us for being right.
Every engagement is tied to a result we name before we start: hours saved, mistakes cut, or money made. If we cannot define that result before the project starts, we do not start the project.
How we work
What am I committing to?
The call commits you to nothing. The first fix commits you to that fix and nothing after it.
The retainer only starts if the first fix paid, and it stops whenever you say so.
What actually happens on the diagnostic call?
Thirty minutes, free, no pitch. You show us one task that is costing you time or money. We ask questions about where the work actually goes.
You leave with our honest read on whether there is anything here worth building, including when the answer is no.
How long does a first fix take?
Most ship in four to eight weeks. That is a scope commitment rather than an estimate, and it is agreed before the build starts.
If your problem does not fit that window, we say so on the call rather than after the invoice.
I do not know what to automate. Is that a problem?
That is the normal starting point, and it is the part we are actually for.
We are not a development shop that takes briefs. We enter with questions, find the real problem, which is often not the one you came in with, and recommend the simplest system that solves it.
What if it does not work?
We name the number before we build, so there is no argument afterwards about whether it moved.
We would rather tell you on the call that the thing you want will not pay for itself than take the money and find out together.
Who owns what you build?
You do. On final payment the delivered work is yours outright, source included, with no licence back to us and nothing held hostage.
We keep our own pre-existing tooling and internal libraries, which is what lets the next client benefit from what we learned building yours.
Will there be a person in the loop, or does the machine just decide?
A person, wherever a real judgement call is being made. We design the human back in, not out.
Automating a judgement call with no oversight is how a business finds out at scale that it was wrong.
What do you need from me?
Access to how the work really happens, and a decision-maker who can say yes.
For anything customer-facing we also need to see some real users. We design from how people behave, so we cannot do it from an opinion in a meeting.
What do I actually get at the end?
The working system, and the map we drew to build it. Most owners have never seen their whole operation in one picture, and that picture is worth having on its own.
Whatever the fix is, you also get the things that outlive it: the dashboards that answer the questions you actually ask, a log of what the software did and why, and your existing tools connected in rather than replaced.
Nothing is left running in the dark, and nothing is built that you are paying for and ignoring.
Fit
Will you ever tell me not to buy anything?
Yes, and it happens.
If your business is still small enough that a tidy spreadsheet genuinely does the job, we will say so and save you the money. A one-off task you do twice a year is not worth automating either. Automation pays off on the work you repeat constantly.
Who is this not for?
Anyone who wants us to rubber-stamp a tool they have already bought. Anyone adding AI so the business can say it has AI. Anyone who wants every feature under the sun just in case, which is the bloated suite you are trying to escape.
Also anyone wanting a quick marketing site, or hourly freelance hands. That is real work and we are not the right shop for it.
Can you just make it look better?
Not on its own. A new coat of paint on a broken flow is lipstick.
If people are dropping out of your product, the look is rarely the reason. We fix how it works, and then it looks like something you can trust.
Something here not answered? Ask us directly.