Papers from the studio.
Research and write-ups from Yedid Studio, published as-is with their sources.
Open one to read it in full or download the PDF.
“Human in the loop” isn’t a safeguard. It’s a person who stops looking.
Give an agent the power to issue a refund and put an approval button in front of it. After four hundred correct refunds, the button is not an approval gate any more - it is a reflex. The safety has to come from what the agent cannot do, not from who says yes.
Nothing breaks at two branches. Everything breaks at four.
The second branch is easy and teaches you the wrong lesson. What carried you through two was you walking between them, and there is no four-branch version of that. The arithmetic underneath is old, and it is not about your staff.
The thing that kills an automation is visible before it starts.
Not in the technology. In eight things about your business you already know the answers to. Here are the eight questions, free, with no form to fill in - and an honest account of what we have and have not tested about them.
For four of these six jobs, you should hire a person.
Automation maths is local. Every payback figure you have been shown was worked out somewhere people are paid four or five times what they are paid here, and at Indian salaries the same sum comes out the other way. Here is the formula, and here is where it stops working.
ERP quotes aren’t comparable. That’s the business model.
Three quotes, three different shapes, no way to line them up. That is not sloppiness and it is not bad luck. It is what a market does when buyers cannot judge quality before they buy, and it has been described in economics since 1970.
Nobody will use it, and it isn’t the training.
Factories bought electric motors in the 1890s and bolted them onto the drive shaft they already had. The machines were fine. The floor plan was the problem, and it took roughly forty years to notice. Your pilot died of the same thing.
The e-invoice software costs ₹18,000. The month you cross costs a great deal more.
Compliance gets budgeted as a software purchase because software is the part with a price on it. The licence is the smallest line in the first year, and the threshold is not one you are approaching - it is one you may have crossed in any financial year since 2017-18.
WhatsApp automation isn’t cheap. It’s cheap per message.
Nobody multiplies. A price small enough stops being read as a price at all, which is exactly why it is quoted that way. Meta also changed the unit under everyone in July 2025 and raised India’s marketing rate twice since. Here is the sum the rate card does not do for you.
Your traffic didn’t fall because your SEO got worse.
The number of people who saw your link held up. The number who clicked it did not. That is not an agency failing, and no amount of the work you have been buying will fix it. Here is how to check your own two numbers in ten minutes.
Your team isn’t slow. Your spreadsheets are.
Every owner can tell you what the software quote costs. Almost none can tell you what the current way of working costs, because nobody ever sends an invoice for it. Here is the arithmetic. Do it on your own business.